I believe that if you want to be successful in business, you need to do your reading. I know most of us feel that we no longer have time to read, well with kids and work and family. But the simple fact is, reading, even just 15 minutes a day, about your trade, can boost your business acumen. When I read business books, I immediately realize that I am more creative and more centered. It turns my business mind on, for lack of a better term.
These days, it is easy to feel like reading only articles on LinkedIN and Business Insider is enough. But it isn’t. There are still some great business reads available out there. Here are 3 I’d suggest, but you can go to Amazon and find lots more highly reviewed books (I wasn’t meaning you had to go to the library!).
The Tipping Point
The Tipping Point looks at major changes that happen in society and offers insight into what drove those changes. A book like this one can help business owners and directors understand the value of small but powerful change. Apply consistent pressure and reap the rewards.
Check this book out:
Some items covered include why teenage smoking got so incredibly out of control and how Sesame Street taught children to read. It covers, essentially, change and how it is achieved. It is a blueprint for achieving a success driven mind.
Contagious: Why Things Catch On
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association, according to its review on Amazon. The core component of the book is to learn why things become popular; why people talk about certain products and ideas more than other products and ideas. How does something become viral, per se?
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The book goes beyond advertising as a marketing base and assumes the position that word of mouth is the most infectious, strongest advertising available. If you want your product or idea to shine, people liking it and selling it for you through their opinions is a huge way to achieve that.
Guerrilla Marketing In 30 Days
Guerrilla Marketing is the study of how to make the most of your marketing ventures, whether those are small strategies or robust corporate plans. This book offers a plethora of tips, methods and ideas that will help your small business grow.The idea here is to find marketing opportunity in low or no cost arenas. Instead of paying out big bucks to advertising agencies or networks, you find the diamond in the rough plans.
Find out more on this book:
These are our picks for 3 Essential Business Marketing Books.