How To Improve Your Small Business Facebook Marketing
Facebook is the epicenter of the Internet, next to Google. The two combine to consume most of everyone’s social and even work related Internet time. Facebook has become a cultural fascination in many ways. The site is a database of user activity, such as wants, needs, interest, demographics and even what makes them laugh. Naturally, conquering this territory as a small business owner would seem to be a clear strategy. Most any business can benefit from Facebook marketing, even if that marketing is small in scale.
But Facebook marketing, to the novice, can seem a bit overwhelming. It doesn’t have to, though; with tons of online articles and tutorials, any small business owner is capable of Facebook marketing. I know, you came here only focused on check writing services for your accounts payable department, but hey, don’t fret, this is great information.
Here are a few ways to approach Facebook marketing.
Consider the time.
Time is a huge marketing weapon. When are the customers or clients you seek to promote to online? You don’t want to run ads at 3 am an Eastern time when your business clients aren’t online until the later in the morning. But time is a double edge sword because higher volume, more traditional times, might raise bid rates for your ads. So what do you do? Well, you don’t want to market to anyone, that won’t make any financial sense. Find all the hours which work and test them all out. See which times make the most sense and then devote more spend to those slots.
Have a goal.
Are you trying to build more Facebook page likes so you can market to these clients and customers in the future? Or are you trying to send them to your site and offer them a service, or collect an email? Have a goal. Create a pitch. Refine that pitch. Work to make sure that you convert your clients, in whatever way you choose, in the most optimal ways. Test landing pages. Verify the pitch on your Facebook ad. Do the work. Small changes often mean huge revenue upticks and a lot more user engagement.
When it comes to Facebook, people are mindlessly scrolling. If your picture sucks, your ad is dead. You need to catch their eye with the image first and foremost. Choose images that pop and images that best represent your business. Pictures of strength, accomplishments, such as mountain climbing or a tall building, might spark interest. There are lots of ideas. You want to test multiple images for the best response.
Write text that’s quality. Test different versions of the book. Maybe even consult a copywriter or look at what the competition is doing? Just try.
Oh, and if you are just here for the accounts payable party, please give us a call today.