Here Are 4 Ways To Screw Up Facebook Ads
Social media is where it’s at, right? For the most part, particularly in the case of social media giant, Facebook, that’s certainly true. The problem with saying this is that it causes almost every small business to dive into the social media waters without a life preserver. And that causes mayhem and serious financial losses, as well as time waste.
The problem is that many of these small businesses simply have no plan for growing their business on Facebook. Instead, they opt to just “buy ads” recklessly or hope to hit the viral jackpot. This often leads to a series of mistakes which make buying Facebook repair a bit, well, wasteful and useless.
Let’s look at a few ways things can go wildly wrong.
Not spending any money on ad buys: If your business is new and/or your Facebook page representing your business is new, you almost certainly need to promote it in order to get some support to it. Sure, you can mail out social media cards (or put them in your check envelopes using Check Issuing’s services), but you may still need to give it some financial juice. Depending on a big viral hit to grow your page is almost a pipe dream.
Not filtering your ads: When you do buy ads, make sure you filter them. If you don’t have any use for people from India liking your site, then filter them out. Just because those LIKES are cheaper, it doesn’t mean they do your page any good. In fact, if the people you buy to LIKE your page aren’t actively looking at your page’s content, Facebook will bury your page and no one will ever see it.
Make sure you pay attention to geo, gender, age and interest when you buy ads.
Not having a content plan: Lots of people get LIKES to their page, but then never update it. The longer your page stays dead, the quicker Facebook will remove your page from those people’s feeds. Sure, they still technically “LIKE” your page, but when you do finally post messages and content, they aren’t likely to see it.
Make sure you at least have an idea of daily posts you can make on the page, even if that’s just images.
Not optimizing your ads: How are your ads performing? Don’t just let an ad run and go on vacation. Make sure you follow-up and check out the results. If the results aren’t up to snub, tweak them. Maybe the age range is too broad? Maybe you didn’t dive deep enough into the interest of the people you are promoting your page too?
Pay attention to the stats and the results and make darn sure you optimize your page based on the information revealed.
Facebook is great, no doubt, but you need a plan in order to make it really work.
Your nerd advice for the day,