Your brand matters, but I didn’t have to tell you that. There are a few companies in this world that don’t want to increase the presence and power of their brand. Having a powerful and persuasive brand can take your company from pretender to contender. Our online document printing business wouldn’t be where it is today without having a solid brand. At Check Issuing, we care about our brand because we recognize its importance, as well as yours, through our healthcare statements services.
Many companies get lost in the madness of selling their product or service and just hope the brand will build by default. Look, having an awesome product or service is, without a doubt, the best way to grow a brand. However, it never hurts to dedicate a few hours a week to other methods for building brand awareness.
Why Build A Brand
How to Build Brand Awareness for Your Company
Well, for starters, trust. Big brands are typically associated with trusted brands. When people have heard of your brand, they are more likely to purchase your product or buy your service. Brand awareness is typically considered a positive thing (unless your brand becomes known for negative things, such as scamming consumers). Short of that, brand awareness helps convert sales; that is how you define brand awareness. And that’s the name of the game, right?
So what can we, as business owners and operators, do to increase our brand’s awareness?
Offer Incentives to Share Your Brand
For many companies, incentives such as referral or affiliate programs can explode a brand, creating brand awareness. Many website owners are seeking additional ways to generate income from their traffic, and referral programs are a significant way to achieve that. Now, you’ll either need to invest money or have a way to monetize those referred users so as to make a profit. That could be the tricky part, depending on your program. But you could just pay the website owner a small portion of what the referred consumer spends. If you have a site that sells a product or service, this shouldn’t be too tough. If you charge $1,000 to redesign website pages, you could kick the website owner who sent you the referral $100. That’s a significant incentive, and it means your brand will likely be shared a lot!
Develop a Strong Meme Game
I know, memes can seem childish and annoying. However, the truth is that we all love them when they strike a chord with our sense of humor or emotions. The fact is, sharing on social media is a big, powerful thing. When you create memes, you can place your brand logo or URL on them. While some places may try to take advantage of you and remove that brand, most people, in general, will not do such a thing. It takes a lot of effort to do such a crummy thing. Depending on what your business is and what your audience likes, you could truly reach thousands of new people you weren’t able to connect with. Facebook and memes are like salad and lettuce (a horrible metaphor, I apologize).
The downside to memes is that, depending on what type of business you run, meme sharing could make your business seem a little unprofessional. That said, I’m seeing a ton of companies getting into the meme game, so it’s clear that professional boundaries are loosening up.
One way to spread more professional memes is by creating infographics tailored to your business. For example, if you are a marketing company, you might create an infographic image with supporting consumer behavior data, such as graphs showing the rise in users using mobile platforms over the desktop.
Get Partners
Is your local business relevant to some brick-and-mortar businesses in your community? Maybe your web business could offer some free services, or some charity services, to local businesses that could bring more eyeballs to your brand. Having strategic partners, both online and in real-life stores, can be a huge asset to your brand.
Get Swaggy
People love free stuff, particularly swag. Provide free, usable swag items, such as t-shirts and coffee mugs, for visitors to your website (this can be costly). Or do this at trade shows. Just make sure you give away usable swag. Many companies give away pens with their brand names on them. Hardly anyone uses a pen anymore, but most people drink coffee out of sweet free coffee mugs!
In conclusion, your brand matters. There are numerous easy ways to reach new consumers and clients. A few simple steps here and there could amount to big-time growth in the future.
How You Can Build a Mega-Brand Without Going Broke
Our business is our baby. We conceived an idea and we have nurtured it into a real working concept. And because our love and passion are involved, we want the brand to be well known, popular, and respected. These things also help generate even more revenue for the company.
Building a brand, however, is a complicated matter all on its own. It requires strategy and conceptualization. Today’s environment is quite different from what it was a decade ago, with the advent of social media and the phenomenon of the “viral effect.” It has vastly changed our company’s approach to building a brand.
To build a mega-brand, one needs to embody a few key concepts. Let’s have a look at those:
Harness the power of social media, but don’t become enslaved to the idea. Look, social media is important to your brand, but don’t overthink the matter. It is possible that your product may not resonate well with social media users. If you own a tire company, it’s challenging to get people to want to like your page and then, inevitably and hopefully, buy your product when they need tires. There are ideas that exist that could gain you notoriety, maybe a funny blog about tires, but it could be a lot of work. The main point here is not to fall victim to some social media company’s pitch that you need to spend thousands of dollars becoming the next big Facebook or YouTube page.
My suggestion is to first examine what you have, what your product is, and what it does, and then decide how viable it could be on social media in terms of branding. Then, and only then, create a strategy. However, don’t get carried away with the idea that your product’s Facebook page needs to be the next TMZ in terms of popularity. It might be best served as a portal for those seeking more information.
Create a logo you love, but don’t overdo it. Logos should be clean, sharp, and load fast on a web page. Don’t make some gaudy image that takes 2 minutes to load on your web page and ends up looking pixelated to the end user. Additionally, refrain from creating a heavy flash page unless your company operates in a vertical where such actions are considered relevant.
Instead, make a simple logo. Consider things such as whether you plan to put a logo on coffee mugs or shirts. Consider the color scheme of your product, and consider hiring a designer to create a color palette. This will enable you to maintain consistency in your brand’s color scheme in the future, ensuring a cohesive design approach.
It never hurts to promote your product at a relevant trade show, but remember that some guerrilla marketing tactics can save you a significant amount of money. If you have the money to set up a huge booth and think it will serve you effectively, go for it; otherwise, you might want to scale things down so that your presence is more affordable. There is a middle ground: pay the trade show company for a small spot, but then host something like a happy hour off-premises at a restaurant. Give out free t-shirts or swag. You can make up a lot of ground in an economical way by just thinking outside the box.
Your brand is important, but your product’s success will always be the foundation of your brand’s perception, so never lose that focus.
With Branded Checks: We Can Help Brand Your Company!
I know that probably sounded like a really strange thing to say. Everyone knows that Check Issuing is a third-party check disbursement company that helps you issue checks and prevent check fraud. And that’s, of course, a huge deal because check fraud costs companies billions every year. And paying staff to issue checks on your own is a waste of money.
So yeah, Check Issuing saves you and your company money, which is uber important. But what’s more? Check Issuing, as that crazy title represents, can help you brand your product. Companies spend millions of dollars every year attempting to brand their company, yet many overlook the most fundamental ways to do so. Additionally, we excel at printing and mailing hospital statements.
At Check Issuing, we allow you to place memorandums inside the envelopes. This can be a message about special deals, upcoming events, or simply a way to say hello! We can also place your company’s logo on the memorandums or even on the checks! I mean, you are giving people money, and when people receive money, it makes them happy! Shouldn’t that happiness also be aligned with seeing your company’s logo? That would just make sense!
Not only can we streamline your check processing, secure them to prevent check fraud, and free up your time to focus on your actual business, but we can also be your marketing helpers! How cool is that? Oh, and I am working on a Saturday. What does that say about this amazing company?
Resources
Measuring brand impressions
Last updated: October 2025