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Marketing, that big, bold, and scary word. Most people who are scared of it don’t fully understand it. And those who do understand it often are confused about which routes to take to gain exposure, produce leads, drive new members, and even build an email list. With so many marketing options available, it can all be quite confusing. However, one must break through all the confusion so that they can make headway and get their product moving. So how does that work? Let’s examine a few options.
Google Ads
Google Ads allows you to buy exposure, impressions, and clicks directly from Google Search, as well as from website owners who promote Google Ads. The ads are relative to your product; in other words, if you are selling Vacuum cleaners and run a Google Ad campaign, Google will advertise your product around keywords you choose, such as “vacuums” or “sweepers.” When that happens, your ad runs on related search terms and related sites.
It’s a great way to advertise, but it can also be really costly. You should research best practices to avoid wasting money unnecessarily before launching a campaign. Ads often run a promotion for $50 off Ad campaigns. Maybe call them up and ask about it.
Social Media
Unlike AdSense, social media platforms typically start out free. If you are skilled at cultivating a crowd, creating engaging campaigns, and establishing a viral presence, this could be a good fit for you. Many people start out just inviting friends to like their pages, then grow from there. But you can also, like AdSense, pay to promote your website directly or the Facebook page associated with your product. This, of course, depends on your own personal goals.
Although it is no longer discussed much, this is still something to consider. The production cost are a lot higher, typically the returns a lot lower, but since print’s decline, many advertising deals have come to fruition. It’s something to consider if you can get a good deal. Before spending a boatload of money on media buyin,g it never hurts to do your market research first.
Last updated: October 2025